Apple does some weird things. Sure it is great that they buck trends, innovate and push the entire consumer focuses sector forward. But sometimes they don’t seem to get their own philosophy when it comes to their own products. With that said here’s the latest of Apple software blunders:
“I recently enabled iTunes Match, iTMS automatic purchase downloads and iCloud. Previously when I had only iTMS auto downloading, I only had to log in once. Now whenever I open up iTunes, I have to log in 3 times. The funny thing is, these are all linked to the same account, and I’m setup within my OS X system prefs to auto login to iCloud and sync that way. Why doesn’t iTunes check to see if account name/email match and have a setting that makes it a single sign-in instead of having to type my password 3 times each launch?
“It is mind-bogglin’ that iTunes, a supposedly user-friendly program that emphasizes simplicity, doesn’t have this very obvious feature. It is as if no one at Apple in charge of UI and user experience actually uses the software. I checked the Apple site and Apple doesn’t have a VP of UI while it does have Jonathan Ive in the Industrial Design side. What Apple needs is a “Jonathan Ive of UI Design” to reign in all these Apple apps to conform with Apple’s own HIG.”
But, knowing Apple’s long history of not listening to the wisdom coming from outside its walls, this will probably fall upon deaf ears. While writing this I also noticed that iTunes fails to grey out the “authorize” or “deauthorize” computer menu items. That another example of Apple not following their own rules. It takes me about 5 seconds to spot these errors, why can’t anyone at Apple take a 5 minutes to correct them?