After I was hired to be a DTP monkey, I applied and refined my wild layouts, but had to tone them down quite a bit for business documents. (Wired back then was tame compared to my unrefined layout.) Being a bit of a perfectionist that cares about anything I do—whether paid or not—I started studying proper typography: I learned the difference between the hyphen, N-dash and M-dash, what x-height was and how to match serif and non-serif fonts. I studied the art of graphic design, the concepts and research behind the guidelines so I knew when I could break the rules and get away with it. I found traditional reports stuffy and boring. So, when I got the chance, I started refreshing the look of the company documents.