desktop publishing

All posts tagged desktop publishing

I am fortunate. I am thankful, and I take responsibility for being where I am at any given point in time. I sat down to write something very different an this is what is coming out.

I app.net (ADN) a new remote friend, @bojan, was inspired to write an article when we got on the subject of burnout. I was very curious as to his perspective. About a decade ago, I heard from a psychologist that many of her patients in Santa Clara that suffered from burnout where from one field: IT. I was surprised, truly surprised that this field of “smarter than the average bear” professionals would have such a high rate. But then I reflected on my own experience well over a decade ago with burning the candle at both ends and having my inner Scotty giving me more power to work 10,12 even 16 hour days at a great little start up, that still exists to this day.

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After I was hired to be a DTP monkey, I applied and refined my wild layouts, but had to tone them down quite a bit for business documents. (Wired back then was tame compared to my unrefined layout.) Being a bit of a perfectionist that cares about anything I do—whether paid or not—I started studying proper typography: I learned the difference between the hyphen, N-dash and M-dash, what x-height was and how to match serif and non-serif fonts. I studied the art of graphic design, the concepts and research behind the guidelines so I knew when I could break the rules and get away with it. I found traditional reports stuffy and boring. So, when I got the chance, I started refreshing the look of the company documents.

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