A few years ago, I started leaving Social Media because the social media left me… While people are aware of what is happening in SoNet space, the idea of what and why they are doing this has not been crystalized and formalized. Late last year, I wrote a piece that I decided to sit on and let gel a bit more. Then a few announcements were made in the past month that lend credibility to my hypothesis that SoNetCorps are engaging in WebFracking. Read more on Dice. And look at the link storm of references to support the article’s accuracy below if you wish.
Social Networking is the hottest property on the internet. Social Networks (SoNets) allow better targeted marketing and allow companies a glimpse into who is buying their products.
Most companies on the internet either have or are working on ways to establish positive mindshare by encouraging customers to talk about their products and build communities based on common product interests.
It used to be that the best source for information on what people were buying was financial institutions, which tracked what each account was buying, as well as large retailers that offered a wide range of products. Getting this valuable data was expensive and not always easy. Slowly, large online retailers discovered cross-promotion and established partnerships sharing customer information.