With a world of buying choices at our fingertips for anything from eye liner to refrigerators it’s no wonder more and more web sites are adding user reviews and ratings systems to help guide people to the better products. But like all noble pursuits, there are those that “game the system” and use the very resource meant to help people in order to deceive them into parting with their hard earned money. This article is targeted at software developers that create fake favorable reviews and consumers who aren’t familiar with the ways to spot false reviews. Also, I include a message to online retailers/app stores, etc. that do not police their own reviews to strike down false reviews meant to help or hurt a product, and include techniques to ease the burden of self-policing. Note, this article is applicable to practically any site/store that allows reviews of any type of product.