typography

All posts tagged typography

After I was hired to be a DTP monkey, I applied and refined my wild layouts, but had to tone them down quite a bit for business documents. (Wired back then was tame compared to my unrefined layout.) Being a bit of a perfectionist that cares about anything I do—whether paid or not—I started studying proper typography: I learned the difference between the hyphen, N-dash and M-dash, what x-height was and how to match serif and non-serif fonts. I studied the art of graphic design, the concepts and research behind the guidelines so I knew when I could break the rules and get away with it. I found traditional reports stuffy and boring. So, when I got the chance, I started refreshing the look of the company documents.

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The unofficial-turned-official club newsletter was directly responsible for me landing my first real job as a DTP monkey. I walked into the interview with my portfolio of club newsletter and stickers I made on my old Mac SE and the Mac IIci my best friend had that were printed on my trusty, 70+ pound LaserWriter II SC with the Canon engine that lasted well over a decade. The guy who interviewed me was a bit skeptical that I made those. I was honest and told him that I didn’t do all the work, and that I had a friend that started the newsletter. I showed him what *** did and what I did — explaining how you could tell our layout and writing styles apart.

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