Why do I write? At first it was just something therapeutic: I had a lot of pent up opinions about the way things were being done online and in audio production that I think are being done wrong. What was worse was these ideas were being perpetuated as good things: pump the bass/cram as many things on the page as possible or the opposite: simplify the interface at the expense of advanced users. I also noticed a lot of people writing with biases that were not challenged using basic critical thinking, and running slam piece unchecked, when all they base their arguments on was their singlular needs or conjecture about how something simply announced wouldn’t work instead of actually trying a product and having first hand experience — for instance: when the iPhone’s virtual keyboard was announced it was derided before the iPhone was even released. People slammed the idea without experience. It turned out virtual keyboards worked far better than people could have dreamed and iOS’s virtual keyboard was copied and has become a de facto standard. I found few people write the things that could actually be helpful to computer users and audio enthusiasts with few biases, and those biases were never recognized and acknowledged. My biases are clearly laid out: I am a demanding user. I demand that applications favor easily accessible advanced features, that sound be reproduced as close to flat as possible (allowing for some coloring, but not at the expense of fidelity), and that film and TV have logical plot lines and consistent characterizations. I like my entertainment with depth and interesting/unique design. I realize no one, is perfect, but trying to improve is the best course for myself and others. Basically, I want things to be better all around, and this is my platform to espouse those ideals.