Dear all you great companies making awesome products,
For most of you, I like to be informed of new products, and some I already bought your product and really don’t NEED to know about promos for gadgets & software I already have. So, If I were running the communications for the company, I would do what I have done on my blog, but better. Read on for my idea of how to make the most of your communications.
I reply to an article on linked in about the meaning of Jobs’ “not listening to customers” and a better (more Apple-like) approach to product design from my point of view, augmented with intensive needs assessment. All part of my “push/code/design to edges” concept I developed last millennia.
Because ad-free is a lot nicer…