If you want to solve a problem people have been banging at for a long time, the last thing you do is look at it from the same angle as everyone else, and that is exactly what tech pundits are guilty of doing. Microsoft in its latest round of Windows 8 updates, seems to have further muddied its interface trying to be all things to all people.
Long ago, I wrote that paradigm awareness is paramount in designing a good UI. However, Microsoft, being blind to both accommodating and leveraging environmental differences decided that slapping the exact same UX on products for 2 completely different use paradigms would be easier for users to learn and more efficient. Based on my experience and user feedback, nothing can be further from the truth.
Finally the tech pundits are waking up to the fact that Windows 8 should not be all things to all people. But they are stopping short of the logical solution I mentioned years ago because they are still looking at computer users using the wrong categorization scheme: business/“productivity” and home/consumer/“casual”/“consumption.”